2013/06/06

British brand Freya is one of several brands owned by lingerie giant Eveden (who was bought by the Japanese lingerie company Wacoal in 2012). With the tagline "Up to a K cup", Freya's lingerie line offers young and playful bras in bands 28 to 38, in cups B to K (UK cups for you international folks, which is equal to a US O cup or an EU R cup).

Style: Secret Garden Padded Half Cup

Freya's biggest claim to fame is the Deco, a moulded plunge bra that comes in a variety of colors and patterns (and other styles). The Deco line is so popular, Freya launched the "Deco 365" campaign, where you can show off your style (with a Deco as the base, of course), and "prove this is the only bra range you need for every single outfit."

Style: Deco Flamingo Moulded Plunge

Style: Taylor Moulded Plunge (based off the Deco shape)

Style: Deco Hattie Moulded Plunge

Freya also keeps a couple of nursing bras in the line, proving you don't have to sacrifice style for comfort if you're a mom.
Style: Rosie Nursing Bra

Freya has narrow-to-medium-width wires, with some types leaning towards wide, and relatively deep cups. There is usually something for everyone though, whether you're full on top or full on bottom, wide set or close set.
Style: Hello Dolly

Style: Flourish Padded Longline


Style: Gem Half Cup


Freya also has a lounge wear, swimwear, and sports bras/clothing lines, with the latter two up to an H, and JJ cup, respectively.

Check out all the new styles at: http://freyalingerie.com


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